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Music Psychologic

The Science of Sonic Retail: How Music Influences Customer ...

Mandy Renne | November 4, 2020 close
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In the world of retail, every detail matters in creating an inviting and enjoyable shopping experience for customers. Among the myriad factors that influence consumer behavior, one often overlooked aspect is the power of music. Scientifically, music has been shown to have a profound impact on the human mind, and […]

Music Branding

Music as a Marketing Tool: How Retailers Harness the Power of ...

Mandy Renne | November 4, 2020 close
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In the ever-evolving landscape of retail, businesses are continuously seeking innovative ways to connect with customers and boost sales. Among the myriad marketing strategies, one powerful yet often underappreciated tool is music. Music has the ability to evoke emotions, establish connections, and leave a lasting impression on consumers. In this […]

Music Branding

From Beats to Bites: The Role of Music in Customer Dining ...

Mandy Renne | November 4, 2020 close
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Dining out is an immersive experience that tantalizes not only our taste buds but also our other senses. While we often focus on the aroma and presentation of food, there is another element that plays a significant role in shaping our dining experience: music. From the moment we step foot […]

Music Branding

How Starbucks Orchestrated Revenue Growth with the Power of ...

Mandy Renne | November 4, 2020 close
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One interesting success story of a brand that increased revenue by following the right music is that of Starbucks. Starbucks, the renowned coffeehouse chain, recognized the potential of using music as a strategic tool to enhance the overall customer experience and drive sales. In 1994, Starbucks launched a program called […]

Music Branding

How McDonald’s Transformed the Dining Experience with ...

Mandy Renne | November 4, 2020 close
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One fascinating success story of a restaurant chain that used research on the effect of music on customers is McDonald’s. In the early 1980s, McDonald’s embarked on a significant research project to understand the impact of music on the dining experience and customer behavior. The chain recognized that music had […]

Music theme

The Top 5 Myths About Making It In The Music Business

Mandy Renne | November 4, 2020 close
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Are you searching for ways to make it in the music industry? In order to break into the music business and develop a long-lasting, successful career, it is important to (first) eliminate all of the misinformation you have heard about becoming a pro musician. Truth is, believing in music industry […]

Music Branding

7 Tips for Crafting a Sales-Boosting Playlist in Your Retail ...

Mandy Renne | November 4, 2020 close
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In the dynamic world of retail, creating the right ambiance can significantly impact customer behavior and drive sales. One powerful tool at your disposal is music. A well-curated playlist can enhance the shopping experience, evoke positive emotions, and encourage customers to stay longer and spend more. Here are seven tips […]

Music WordPress

4 Questions About The Music Industry You Should Not Be Asking

Mandy Renne | November 4, 2020 close
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Chances are, you are already ruining your potential to succeed in the music industry because you believe in one or more music career myths. How do I know? I am sent e-mail messages on a constant basis by tons of musicians (all seeking the answers to the WRONG questions). These […]


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